To preserve and promote Mexican folk art. We help preserve these art forms and the culture that produces them by providing the artists a venue to sell their work to galleries, collectors, museums and the public. We promote regional and international awareness to the value of these endangered arts.
We envision greater appreciation and expansion of Mexico’s colorful artisan traditions worldwide by:
1. Fostering education, economic opportunities and cultural sustainability of mexican indigenous
and folk art.
2. Facilitating greater interest in Jalisco tourism as an artistic and cultural destination.
3. Cooperatively working with the Mexican community – artists, individuals, organizations and government – to expand awareness, knowledge and sales of Mexican folk and indigenous art.