Fernando Cisneros Concepción de Buenos Aire Jalisco huaraches

Fernando Cisneros
Concepción de Buenos Aires, Jalisco

As far as we know, the first huarache was so easy to make that one could make it oneself. However through the years, the basic designs have become increasingly complex in their fabrics. Each region in Mexico has different styles of huaraches, but there is no record of how many exist.

There are traditional sandals in Japan called waraji, a word that sounds similar to huarache although there is no evidence or connection between these two types of sandals. All woven huaraches are made using a single strip of leather or cloth.

Salvador, Fernando and Jesús (Chuy) are a team of great-grandfather, father and son huaracheros who make some of the finest huaraches in the world. They all live and work in a small town in Jalisco, south of Mazamitla called Concepción de Buenos Aires or Pueblo Nuevo. Few things have changed in this small town with stone streets. You can feel the old, the traditions and the lifestyle.

30 years ago, Don Salvador, as he is known in the town, did what very few huaracheros have done. He decided to raise the quality of his craftsmanship instead of lowering the price of his sandals. To this day, Don Salvador and Fernando are the only huaracheros left in this town, where dozens used to exist. Although prices are too high to sell in local markets, over time, and with the right exposure, the Cisneros have acquired a substantial consumer base both domestically and internationally, and many of their customers continue to return to purchase. their huaraches of such high quality.

Salvador and Fernando make their huaraches by hand for men and women, and also custom-make them to order. They take the measurement of the foot like any other shoemaker and modify their last mold in order to provide their clients with the best huarache.

Los Cisneros are best known for their picada-style huaraches. The strip of skin at the base is called strength, which reinforces the upper one, reducing any marks. Their huaraches are made with a single continuous strip, and no part of this strip is glued to the base of the sole. Instead, this strip is woven in a circular fashion around the last one and through the holes in the sole to make a sandal that uses no glue, no stitches, and no synthetic materials.

Donato Guerra
Concepción de Buenos Aires, Jalisco
372 426 0318 casa, 342 103 3152 celular